: How to track a product filter in the product list view with Google Analytics? We want implement a new filter in our shop for product lists. Our customers can filter for price, size and color.

@Goswami781

Posted in: #Ecommerce #Filtering #GoogleAnalytics

We want implement a new filter in our shop for product lists. Our customers can filter for price, size and color. As soon as the customer sets a filter, the product list will get filtered.

We would like to track these filter settings with Google Analytics.

Is there a common way to track this data?

First I thought we could do it with custom dimensions, but I am not sure if this is the correct way.

I guess an event should be enough. Something like:

ga('send', {
hitType: 'event',
eventCategory: 'filter',
eventAction: 'set',
eventLabel: '<price>, <size>, <color>'
});


This would end up creating reports with many combinations, but we could see the most wanted combinations in certain product lists.

Or I do it this way:

ga('send', {
hitType: 'event',
eventCategory: 'filter',
eventAction: 'set',
eventLabel: 'Price: <price>' //or Size or Color
});


and:

ga('send', {
hitType: 'event',
eventCategory: 'filter',
eventAction: 'new filter',
eventLabel: '<price>, <size>, <color>'
});


So we can see how many times a certain filter is used and what is the most used filter combination.

Note: We use enhanced eCommerce tracking.

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