: When your brand name is long, is it still a good idea to append it to every page title? I am developing a new website. The part of the title that contains the company name, which is to

@Candy875

If you will use company name at the end of title of every page. Company name will not be truncated, instead the title will be truncated. The number of characters your company name will cover, will be replaced by title characters.

ABC Service Online in USA | CompanyName


It would appear like this :

ABC Service Online......|CompanyName

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@Murray155

I like to include the company name in the title. However, if the title is getting too long and it's getting truncated then I just remove the "• company" from the end. Works well for me like that.

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@Deb1703797

What we normally do, is page title • companyname. We try to make the page title a max of 55-60 chars, all the remaining space on the SERP is the companyname.

We choose for this because when there is some room, you namedrop your name for that keyword, which is just as important as SEO itself (IMO).

I suggest you try to shorten your company name, sometimes you can use an abbreviation of some sort, increasing the effect of the previous paragraph.

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