: Is using aggregate rating structured data for every page considered spam? I am working on a new website. It's a website with videos. On every video page below the video frame the visitors will
I am working on a new website. It's a website with videos. On every video page below the video frame the visitors will have the possibility to rate the video between 1 and 5 stars. The rating will be shown for each video.
If I implement schema.org aggregate rating structured data for every video page so that the search engine snippet will also display the rating and the number of votes, will that be considered spam?
Considering it's a videos website 99% of the pages will have this implemented, could this be considered spam?
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No, that’s exactly the intended purpose of AggregateRating.
If the video has a rating, there is no point in not providing the rating in structured data, too.
By using the itemReviewed property, it’s clear to which item the rating belongs, and consumers (like search engines) can decide if to do something with it. For example, Google Search displays a ratings rich snippet only¹ for local businesses, movies, books, music, and products. But that doesn’t mean that you shouldn’t use the markup in your case; it means that you shouldn’t expect to see a rich result for it.
¹ At least according to their Review snippets documentation. I think there are several cases where the snippet gets displayed for items in other categories, too.
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