: Where does Google get the shorter title that it uses in site links when it is different than the page title? Google seems to use the Title tag as the primary source for determining sitelink

@Sent6035632

Posted in: #GoogleSearch #Seo #Sitelinks #Title

Google seems to use the Title tag as the primary source for determining sitelink titles.

However, I noticed that for some sites, the page title is not the same as the sitelink title.

For example, Airbnb has a sitelink titled 'Business Travel':



But when you enter the page the title is actually 'Corporate & Business Travel on Airbnb':



Does anyone know how to determine the title of a sitelink, and make it different than the target page's title?

Thanks!

*Note: The precise process of determining the sitelink title is automated, and Google is not transparent about it at the moment.

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