: Correct hreflang tag for Brazilian Portuguese speakers in the UK I have a UK site which is translated into Brazilian, i.e. Portuguese (Brazilian) speakers in the UK. Whats the correct hreflang

@Sent6035632

To achieve what you are after all you need is to specify the language and the country for which your content has been designed for.

So, for your Portuguese users in Brazil, you will be having the following permutation "pt-BR"; if the content is addressed to Portuguese users in the UK, you will then have a "pt-GB" as you have correctly guessed.

<link rel="alternate" href="https://example.com/gb/br" hreflang="pt-BR" />
<link rel="alternate" href="https://example.com/gb/pt" hreflang="pt-GB" />


By using the language-country pattern, in several permutations, will allow allow you to cover pretty much everything you need.

Please, bear in mind the way you structure your URLs is totally unrelated to your Hreflang settings, and these can differ from the proposed samples. So long the URLs and the chosen taxonomy make sense to your users, the hreflang setting will do the rest for the SEs.

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@Samaraweera270

Unfortunately, the hreflang standard does not specify regional varieties of languages. You can target by language, or by language and region, but that should be enough to target most users accurately.

In your case, given that you have one page for Portuguese language (since there's no Brazilian as such) and they reside in the UK, you can use the following:

<link rel="alternate" href="https://example.com/gb/pt" hreflang="pt-GB" />


Just don't forget to format a tag for your other pages in alternate language(s), and include the full set of tags on the different versions of each page.

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