Mobile app version of vmapp.org
Login or Join
Margaret670

: The impact of pasting Google Tag Manager's snippets at the end of document instead? I'm using Google Tag Manger for the purpose using Google's Universal Analytics. Google Tag Manager's instruction

@Margaret670

Posted in: #GoogleTagManager #Tracking #UniversalAnalytics

I'm using Google Tag Manger for the purpose using Google's Universal Analytics.

Google Tag Manager's instruction suggests that the two snippets be pasted as close to the opening <head> tag as possible and immediately after the opening <body> tag, respectively.

How would my statistics of Universal Analytics be impacted if I paste the two snippets at the end of document (right before the closing </body> tag) instead?

10.01% popularity Vote Up Vote Down


Login to follow query

More posts by @Margaret670

1 Comments

Sorted by latest first Latest Oldest Best

 

@Pierce454

If there are other scripts on the page they could be blocking or failing which potentially could stop your tracking code from functioning correctly i.e. not counting all visitors. If you are using more tags than GA then they would be affected too. Page loading timers would show wrong results etc. So it is highly recommended to follow the guidlines for implementing the gtm tag on your website.

10% popularity Vote Up Vote Down


Back to top | Use Dark Theme