: Is there an SEO reason why I shouldn't redirect the root domain to a subdomain? Is there any downside to redirecting the root domain and the www subdomain to a subdomain of my choice? For
Is there any downside to redirecting the root domain and the www subdomain to a subdomain of my choice?
For example, redirecting smith.com and smith.com to john.smith.com.
I was talking to someone who works in SEO about doing this and they said that I would lose page authority - but I can't beleive that would be true as long as I implemented it properly with a 301 (permanent) redirect. Then again, when I googled it I found an answer here on webmasters where someone commented a similar thing (though it hasn't been given any positive or negative votes).
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Here is an excellent article explaining how domains and subdomains impact SEO. To summarize, subdomains have a relative dependence, not absolute, on the root domain. Bad SEO on a subdomain can negatively impact your root domain. Better to use subdirectories like mysite.com/blog than subdomains like blog.mysite.com so that all downstream pages can benefit from the keyword placement on your root domain. Keyword placement feeds down, not up. Subdirectories receive and pass page rank and link "juice", so benefits flow both ways. However, do not go crazy with subdirectories or you will dilute the benefits.
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