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Welton168

: Which Logo communicates more "professionalism and luxury"? Edit: New logo after hearing great critics here: So I created a Logo for a company which they accepted and liked more than the old

@Welton168

Posted in: #Branding #Critique #Logo

Edit: New logo after hearing great critics here:

So I created a Logo for a company which they accepted and liked more than the old one. However, they asked me if I believe the new one communicated more luxury, trust and professionalism than the old one.

Does it communicate more professionalism if yes then why?

Both are unfortunately at a lower resolution after uploading.

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@Bryan765

Luxury is not something generally connected to trust and professionalism. I'm not convinced the 3 concepts are compatible with each other. Neither do I associate psychology and "fortune telling" with each other.

The gradient in the text is currently out of fashion, so it's not going to engender trust or professionalism, it's going to indicate that they're somewhat behind the times.

Your type choice is nice, it's a clean high-class font. I would think about creating a logo mark (like a golden eye/eyebrow) that sits on top of the wordmark.

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@Pierce403

What represents luxury and professionalism is subjective. Changing the font to all caps helps slightly and I liked that you reduced the strength of the gradient.

What I don't understand is the dot in the center of the O, why the baseline of the O is raised and what the curved line above the typography is for.

I'm curious, did you do any other iterations of the logo design? In my opinion this version could use more refinements.

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