: Are there any guiding principles for using Capitalization variants in web products (websites, mobile sites, mobile apps)? By Capitalization variants I mean - All caps, Camel casing, All small.

@Correia448

There are no typographical standards for this to my knowledge, but rather some widespread use cases, followed by best practices. To me it makes sense to look at the use of the each specific text component.

These ones, that you mention: Heading, Sub-heading, Modal boxes' title, Dialog boxes title, Dialog box text, are most often text that's meant to be read and understood for the first time.

And these ones: Navigational-Menu-item-names, Button label, Dialog box options can often have a different character, like signs or other navigational dimensions, that could be recognized more quickly visually than semantically. They are types of components that the user most likely will come across multiple times during the use of an application.

This split calls for a clear differentiation. Using standard text casing for readable text for the first group, and viariations for the second group would be my recommendation. That could be eg. all caps.

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@Si6392903

I hope not. There could be some design principles in your company. There also are tends that come and go.

Part of design is experimenting. So go and experiment with your project.

Just keep the style consistent.

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