: Shopping site catering to 2 countries where *most* content is same, except pricing. Duplicate content? I'm working on redeveloping a small site for a boutique food producer. They are New Zealand
I'm working on redeveloping a small site for a boutique food producer. They are New Zealand based but are wanting to start selling in Australia. They have both domain names (.co.nz and .com.au).
Essentially, most content on the site will be the same for both countries. There will be some minor differences (i.e. contact page, locations) but really it's just the product pricing that will differ.
My first thought is to set it up so that .com.au and .co.nz point to the same site (codebase) and dynamically switch the content parts that change depending on the domain. This makes sense from a development point of view.
However, will I be penalised for 'duplicate content'? and how could I avoid that.
I could set canonical urls for all pages - perhaps to point to the NZ version but that would harm the AU SEO?
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You will not be penalized for duplicate content. Google allows two sites that target two different countries with the same content. I've worked with a site that successfully targets US differently from UK using the same content on a .com and .co.uk domain.
Because you are using top level country domains the following should be done for you by Google: Log into Google Webmaster Tools under "Configuration" -> "Settings" and make sure each site has country targeting set correctly.
Each site should be its own canonical URL. You want Google to index both sites. Do not point canonical URLs from the NZ to the AU site or from the AU to the NZ site.
You could use alternate hreflang links between the two sites:
<link rel="alternate" hreflang="en-AU" href="http://example.com.au/" />
<link rel="alternate" hreflang="en-NZ" href="http://example.co.nz/" />
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