: In Google Analytics, given I have a specific page, how do I track where the user went to next? Note: I'm an analytics "n00b". I have a specific page on my website, say [/users/register]. Where
Note: I'm an analytics "n00b".
I have a specific page on my website, say [/users/register].
Where in Google Analytics do I go to see where visitors to that page went to next?
I saw that, for that page, the was a column called "Landing", but the number there was lower than the number of visitors?
When I looked at that page under the Landing Page report, I saw that it looked to have the info I needed as it had an Exit value... however, I don't know what that means, and I don't understand why the Landing number is so much lower.
Regardless I just want to see where visitors to that page went to next?
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Actually, what you want is hidden in Visitor Flow:
Go there, and find the page you want stats on where visitors went next. To do that, you need to click on that page and select "Explore traffic through here", which ultimately leads to another flow visualisation, but only includes traffic going to and from that page:
Under the "Content" menu on the left there is "In-Page Analytics".
This will show you where people clicked next for any given page.
Go to the Landing Page report, now in this report at the top you should see two tabs
Explorer (which is selected by default)
Entrance Paths
You probably want to see the Entrance Paths.
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