: Removing "www." from domain name and SEO We are doing a big redesign work on our website, and at least 50% of the website folders will be moved to new places with different names (i.e. many

@Yeniel560

You should first redirect all your old pages to the new ones via 301 redirect.

You can do this in the .htaccess (placed in your root public folder):

RewriteEngine On

# for redirection on the same domain
RewriteRule ^old-site$ /new-page [R=301,L]

# for redirection to a new domain
RewriteRule ^old-site$ www.new-domain.com/new-page [R=301,L]


To avoid duplicate content - which Google does not like! - you should also only allow one URL to access your website with www or without www!

# Redirect non-www visitors to in order to avoid duplicate content
Options +FollowSymLinks
RewriteCond %{HTTP_HOST} ^yourdomain.com [NC]
RewriteRule ^(.*)$ www.yourdomain.com/ [L,R=301]

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@BetL925

If I were you, I'll do all work at the same time to not to tell to Google your URL have changed twice. Indeed, changing URL structure can affect SEO; that's why it's good to change URL structure one time for good (and not often).

Otherwise, I confirm your actual SERP positions will be not so good for some time. In order to get back your SERP positions, obviously, don't forget to put all 301 redirects from old pages to new ones.

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