: Question about decreasing AlexaRank We all know that Alexa ranking is not accurate as it make use of only the visits by the users having the Alexa toolbar installed in the browser. My question
We all know that Alexa ranking is not accurate as it make use of only the visits by the users having the Alexa toolbar installed in the browser.
My question is, I'm regularly tracking the visits of a website using Google Analytics. The traffic remains the same but the Alexa ranking dropped heavily. Can anyone explain this? Can anything be done about this?
I've already done tweaks like installing Alexa toolbar, having customized Alexa toolbar installation option on the website and blogs (which was a success). Am I missing something?
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Alexa ranking is one of the most biased metric in the SEO field. Unlike Google Analytics, Alexa generates its data from the widgets and toolbar installed on your users' computers. If your traffic to your website is mainly from people with no Alexa toolbars installed, Alexa cant detect it, and hence your traffic may show a decrease.
Stop using Alexa and stick to something worthwhile like Google Analytics.
You can include one of Alexa’s widgets on your site. The ones that show your current rank. It will make the page bloated and increase load times (everything you add to it will) but it will track every visitor with Alexa same way you do with Google Analytics.
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