: How does Google determine Information about a person for Google Search? For some queries Google Search will return result with a person's information on a right. It looks a bit differently for

@Kristi941

That's the Knowledge Graph feature launched last year.
In the past, Google's search results were largely a matter of matching keywords. Now, for certain things, it makes an attempt to actually "understand" what you're looking for, and provide answers right on the results page. It's not anything you can really take direct action to make happen.

Vote Up Vote Down

@Moriarity557

Google usually pulls this data from various reputable sources. In the example you have shown the bio details is from Wikipedia and the image is from theverge.

In case of people, different professions get different kind of profile details, like movie stars get a list of recent movies and a football player gets details about awards and team he plays in.

Each search item is tagged with various keywords. For example : messi with 'best player', 'barcelona fc', 'argentina', 'talent'. These keywords are matched with related personalities and the most relevant ones are put down at the bottom.

Vote Up Vote Down