: Do we really need Google Analytics for better SERP positions? We have been using Google Analytics on our main website for years, but recently we have tried another local stats system (Yandex.Metrica)

@Shelton105

Maybe not in your case but it does seem to make a difference in the initial indexing process, since the script says "Hello Google, here I am, a new site." whereas a site without that script has to be found otherwise, through incoming links and so on.

Vote Up Vote Down

@Kristi941

At least around May/June 2010 the answer was no:


Webspam does not use Google Analytics. And a while ago I went and checked and search quality in general, does not use Google Analytics in ranking. So you can use Google Analytics, you can not use Google Analytics, it won't effect your ranking within Googlesearch results.

Vote Up Vote Down

@Sue5673885

Google (or Matts Cutts) never officially said that removing the GA tracker would change the position of a specific web page in search results.

However, you can make your own SEO experience. Try to remove the GA tracker for a month and check if there is a noticeable difference.

Vote Up Vote Down

@BetL925

Although Google likes force webmasters to use their tools, I don't think using Google Analytics takes into account for websites indexing or ranking. There are too many big websites that prefer to use other web analytics systems like Piwik or Yandex.Metrica.

In my opinion, you can remove Google Analytics's script from your website.

Vote Up Vote Down