: A Google AdSense publisher does not have the control over the ads that are shown in your website. You may block specific category of ads. You need to understand that advertisers are expecting

@Frith620

A Google AdSense publisher does not have the control over the ads that are shown in your website. You may block specific category of ads.

You need to understand that advertisers are expecting conversions for every click that you are sending them. They may have set daily limits and even monthly limits. When their budgets run out, your only option is to display cheaper ads, which explains the lower CPC.

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