: How long to Retain Newsletter Images? We are sending out some 50 variants of newsletters everyday to customers and all the images used are stored on AWS infrastructure. Since we pay for every

@Ann8826881

I would start thing on this question by analysing how much important is the information stored; if it's an image related to a campaign that is outdated, then yes, it's safe to be deleted (you can also turn that campaign into a PDF and keep it locally for future reference).

On the other hand, if the newsletter keeps generating income, so the price paid for AWS to maintain it online is more than worth; newsletters are per se temporal, but sometimes that just does not apply. If you find that a newsletter from 5 years ago keeps generating income, so don't touch it; if not, dude, bang it :P

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@Murray432

There's no optimal time but maybe keep them for a year to be on the safe side.

However, you have 2 other options:

1) Make sure your newsletters will look good and be readable even without the images.

2) Send your images inline inside the emails.

The second option will make the email sending process heavier as it will have to attach the images inside the email but those images will always be available anytime the email is open.

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@Shakeerah822

I don't think there is an optimal time. I have never read anything about it.

How about tracking the last open of a newsletter and deleting images after a month or so! I don't think anyone will be opening a newsletter after 1 or 2 months of sending it. I have a couple of newsletters and 2-3 weeks after sending is the maximum time I have seen a newsletter being opened.

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