: Answer from Matt Cutts: How do URL shortners like bit.ly affect search engine results? Most shorteners resolve to the full long URL and are treated as a 301 or Permanent Redirect.

@Lengel546

Answer from Matt Cutts:


How do URL shortners like bit.ly affect search engine results?

Most shorteners resolve to the full long URL and are treated as a 301 or Permanent Redirect. Therefore this does not hinder spider crawls, change/reduce PageRank, or otherwise negatively affect the site and where it shows up in organic search results.


Source: Matt Cutts

Matthew Cutts works for the Search Quality team in Google, working on search engine optimization issues. So I can say this source is pretty reliable

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