: How many Google Analytics custom variables & advanced segments for each account, property & profile? Google changes this often and I'm having a hard time finding it in the GA documentation. What

@Goswami781

Take a look at this - Google Analytics Limits. I work as a technical analyst at an analytics agency and this is something very similar to what we use as reference.

Custom Variable Slots


Standard (ga.js) - 5
Universal (analytics.js) - 40 (20 custom dimensions/20 custom metrics)
Premium - 50


Advanced Segments


Standard/Premium - 100

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@Yeniel560

The limitations to your question are as follows:


The total combined length of any custom variable name and value may not exceed 128 characters.

Note: Google Analytics Premium accounts have 50 custom variables available.



Custom Variables Limit with Google Analytics
Google Analytics Premium
Limits to advanced segmentation in Google Analytics


I’ve found that I can only create 100 advanced segments at a time. That may sound like a lot, but when you have more than a few Google Analytics accounts, it’s easy to start creating a lot of segments for yourself.



I hope this answers your question completely. Best wishes!

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