: Would using the same name, logo, date, and menu on each page be considered duplicate content? Suppose there is a website for my company named "Seven Season" which manufactures T-Shirts. In the

@Sherry384

i) Because of above 5 content items which are the same in each link, would I be penalized for duplicate content?


No, you wouldn't.


ii)Are all these repeated items treated as duplicate content by search engines?


No, they aren't.


iii) If these are considered to be duplicate content, then If I mention the company name as "Seven Season" in my "Home" page, then "Six Season" in my "About Us" page, and then "Five Season" in my "Product" page...is this alternative wise according to SEO?


Look for the answer for the previous answer.


iv) To provide unique content. should I add different menu options in different pages?


There is no need to do it.


v) Should I mention different dates as Today's date in each page?


No, you should not.

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@Becky754

I don't think the items in your question would result in a penalty from duplicate content because they're very common for sites.

The only questionable one might be the slideshow if it's very textually-based and not very complex, since Google will crawl some JavaScript code. One thing you might consider is to place the slideshow in an iframe with a canonical link to let Google know it should only be indexed for that link's URL and not each page.

I would certainly not suggest any of the rest of the things you're asking about, and would simply make sure the rest of the content is unique from page to page.

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@Megan663

It is reasonably assumed that when talking about duplicate content, areas of the page such as the logo, the navigation, the sidebars, ads, footers, etc, are not areas of the page to worry about duplication. The area to worry about is the main body of the page, where unique content for each page would be.

Here is a great video from moz.org about duplicate content. At the beginning of the video Rand covers this exact subject.

(moz.org is well respected authority in the field of SEO)

Here is a video by Matt Cutts from Google on the reason they don't have a markup for boilerplate (default content site-wide) content. The reason being their algorithm should spot what types of content is boilerplate, such as navigation menus etc.

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