: In Google Analytics, how can I determine the value of a page if no goals or revenue have been determined? I have 4 years of data in Analytics with over 20 million pageviews for the entire

@Gail5422790

Given the additional information you provided I'd say look at entrances to that page. I'm guessing the purpose of this page is to drive traffic to the individual product pages. If lots of people are entering the site on that page (and not bouncing) then presumably your product pages are getting lots of traffic they would not otherwise get.

The in page analytics may also help determine it it's really sending traffic to your products or if it's sending traffic elsewhere.

There are exceptions to this of course. For example if most of the entrances are coming from paid search you may be better off picking more targeted landing pages for your ads.

Other additional considerations might be the number of external links pointing to that page, from an SEO perspective hub pages such as that could be leveraged to get your best product pages ranked well for money keywords. You'd want good content beyond just product listings to make this work but it could be worth it.

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