: Do directory names and URL's paths make a difference for SEO? Using a very simple example with cars, this seems to make more sense: site.com/cars/audi/convertibles/red/ But since a person is

@Ann8826881

This video from Matt Cutts describes the SEO effect and user-impact of the URL variations that you're contemplating: Is it better to have keywords in the URL path or filename?

According to that, there wouldn't really be any SEO advantages for one URL over the other. However, users can more easily identify (i.e., read) shorter directory names, and hence are more likely to click on them in your SERP.

So considering this, your first URL seems to be the clearest one:

site.com/cars/audi/convertibles/red/

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@XinRu657

Google uses the URL to generate breadcrumbs: support.google.com/webmasters/answer/185417?hl=en

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