: Google Webmaster Tools average position? I see that my site's average position is 7.0 for a certain search query. However, it is kind of impossible for now. And when I search that query, I

@Heady270

The "average position" is the average position when you actually show up in search. It doesn't account for the times that you don't show up in search.

There can be cases when you show up for a query, but only very rarely. Such a situation can cause reporting like this


Somebody has +1 your page on Google+ then your page shows up in the SERPs only to their friends
You show up only when non-default search settings are enabled such as "safe search off" or "verbatim search".

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