So, a URL for a widget might

Posted in: #DuplicateContent #GoogleSearch #Microformats #Seo

Let's say I have a site that sells widgets, and the URL structure is like so:

/[type-of-widget]/[sub-type]/[widget-name]/

So, a URL for a widget might be:

/screwdrivers/philips-screwdrivers/acme-big-screwdriver/

We show reviews on the widget page, and use the appropriate Microformats data so Google knows it's a review, etc.

Now, what if I want to show random reviews in the "sub-type" and "type-of-widget" landing pages? Will Google ding me for duplicate content, or is it smart enough to know (based on Microformat data etc.) that this is not duplicate content?

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@Heady270

Showing content that you own in a couple places on your site will generally not hurt you. In the worst case, Google will not index one of the two places that content appears.

Duplicate content can become an issue that can get your whole site in trouble when

You have no content of your own, you are only syndicating content from other sources
Much of your content is duplicated across 100s of pages with no other unique content on those pages

Google's Matt Cutts just addressed duplicate content for boilerplate such as legal notices that have to be on lots of pages. He says that he wouldn't stress about duplicate content. Unless your content is spammy or keyword stuffing, then it shouldn't be anything to worry about if it appears in multiple locations on your site.

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: Microformats, reviews and duplicate content Let's say I have a site that sells widgets, and the URL structure is like so: /[type-of-widget]/[sub-type]/[widget-name]/ So, a URL for a widget might

More posts by @Phylliss660

: Should ecommerce checkout pages be included in sitemap.xml? My ecommerce site has a variety of pages specific to the checkout-out process. These include "Cart", "Billing", "Shipping", "Discount",

: Sku code as description in Google Analytics In the Google Analytics ecommerce tracing script you must provide for every item and SKU code. I have this code for every product I'm selling and

: How to detect and track broken pages using Google Analytics or some other tool? On my blog (WordPress), I am using a caching plugin, and somehow it happens that on my popular posts, the page

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