: Multiple Themes Duplicate Content I have about 10-15 pages in a specific category, and I use three templates to write the meta descriptions of each. Each page has it's own meta description,

@Voss4911412

The answer is yes.

Search engine algorithms don't require exactly the same layout and HTML code to detect duplicates, same title tag + meta description + h1 + <p>'s is more than enough for them.

As a webmaster duplicate description is a no no.

However if your template changes do not affect URLs, Having a default template for a given page and being able to change it without having a different URL is fine.

EDIT: I wouldn't recommend using the same description format and just replacing keywords, unless you have like thousands of these pages that you can't bother changing (like facebook does for profiles), in this case, you still can make sure that more important pages have more differences in their description.

+I think that setting dynamic descriptions that keep changing for the same web page is not a good SEO practise. I'll edit my post if I find a confirming source.

EDIT 2: If I have 15 pages and 3 description formats, I would split pages and assign 1 description format to each 5 pages, not keep assigning them dynamically. After weeks of analytics you can decide which 5 pages got more traffic and use that description format in all pages.

Here is and experiment that was made in 2011, it's obviously not working now.

1) Explicitely Me

2) Rishi Lakhani site:me

They both give the same description in search results now, which can confirm that Google needs to choose 1 description for every page.

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