: Google Analytics: Can I target utm_term in an Advanced Segment? I want to track clickthroughs from emails using tracking URLs (eg crafted at URL builder). I'm planning out the various terms

I want to track clickthroughs from emails using tracking URLs (eg crafted at URL builder). I'm planning out the various terms to ensure that I have max flexibility in future, and can accommodate, and track different versions of the email (some crude AB testing).

I have found that in the advanced segments panel:

Campaign maps to utm_campaign,
Source maps to utm_source,
Ad Content maps to utm_content, and
Medium maps to utm_medium

Can I target utm_term?

Is this likely to be useful, or am I overthinking this :)

Tx for your consideration

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@Rivera981

utm_term maps to 'keyword', as in the image above...

(sorry, I wasn't sure that was the case when I asked, or if what I wanted was useful... it is!)

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@Cofer257

Yeah its very useful if you are using only Anlytics to track your traffic . If you are using any other powerful software than no need .

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: Google Analytics: Can I target utm_term in an Advanced Segment? I want to track clickthroughs from emails using tracking URLs (eg crafted at URL builder). I'm planning out the various terms

More posts by @Rivera981

: Using directory will not attract Google penalty but for user point of view its irritating because one might just remove the "name" from URL (www.moviereviews.com/movie/name) to browse the main

: Should I enter only effective keywords into AdWords? Keyword research tools like Keyword Planner seem to fulfill two basic functions: Generate a list of possible keywords Provide estimates (CPC,

: How to check that I have recovered from Penguin 2.0? I have 3 year old website which has been hit by Penguin 2.0 in May. The website traffic dropped almost 30%. I have been working hard

: Checking Request's user agent versus handling _escaped_fragment_ urls when using pushState only (no hashbangs) I'm working on an AJAX-based application and thinking of how to make it crawlable by

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