: 404s, 410s, and site re-designs I recently made took over a site that had basic html and converted it into a dynamic php site. One of the features is 'pretty URLs' i.e., city-events.html is

@Connie744

If you have consolidated information, you will need to redirect (301) from the old pages to the new, consolidated page.

A good rule for redirects is to redirect to the most appropriate alternative page. Never mass-redirect to the homepage.

301 redirects pass on approximately 1/10th of your page rank, which is better than the 0 passed along from 404s.

Your ranking drops could be because the pages went from specific and optimised to more general with less on-page optimisation.

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@Sarah324

If the page simply moved to new URLs do 301 redirects from the old URL to the new URL. This will tell search engines, and users, where to find those pages. This is useful for any users who have those pages bookmarked as they will be automatically taken to the new location.

This is useful for search engines since not only will it tell them the page has moved and to stop crawling the old URL, but, at least for Google, it will also carry over any ranking factors including PageRank to the new URL. This will preserve your previous rankings.

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