: New domains do not carry the same clout as a site that has been around 7 years, however, how relative the URL is to your new content is important as well. New sites usually experience

@Sarah324

New domains do not carry the same clout as a site that has been around 7 years, however, how relative the URL is to your new content is important as well.

New sites usually experience a 'honeymoon period' from Google, but it ultimately comes down to site worth (backlinks, link quality, SEO choices, etc).

I will say this: If your site currently ranks well, you may want to consider keeping the domain and doing 301 redirects from old content to retain (I've heard 1/10th) of your page rank.

I'd probably start fresh and work my way up, but it really depends on the current site's worth. Clean starts are much easier.

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