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Murray432

: Google Analytics: how to split traffic from Google search into different Google sites (google.com, google.fr, ...)? As 75% of my traffic are generated by Google search, I am asking myself if

@Murray432

Posted in: #GoogleAnalytics #SplitTesting

As 75% of my traffic are generated by Google search, I am asking myself if there is a way to split this traffic into the different local Google domains as google.com, google.fr, google.be and so one in the Google Analytics?

When I try to digg into the Google Analytics reports, I land always at source: "google" without more detail.

Any idea if it is possible to do it? And if yes, how?

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@Jessie594

This can be achieved relatively simply with Google Analytics' default state.

Set your time period, then navigate to:-

Standard Reports > Traffic Sources > Sources > Referrals

Then click on the 'advanced' link to create an advanced filter (below).



Then include 'google' in the source containing like the below then hit apply.



Then what you should see is all referring sites where the domain contains 'google' - like the screenshot below.



Hope that helps! :)

Edit

Just found a useful guide on this at Econsultancy with additional configuration on this if of use.

Edit 2

Following on from my answer comments, you can also use _addOrganic() in your GA tracking code to add additional search engines to be included as a potential search engine traffic source.

For example:-

_gaq.push(['_addOrganic', 'google.co.uk', 'q', true]);
_gaq.push(['_addOrganic', 'google.fr', 'q', true]);
_gaq.push(['_addOrganic', 'google.ru', 'q', true]);
_gaq.push(['_addOrganic', 'google.com.hk', 'q', true]);


And in context:-

<script type="text/javascript">//<![CDATA[
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXXXX-X']);
_gaq.push(['_addOrganic', 'google.co.uk', 'q', true]);
_gaq.push(['_addOrganic', 'google.fr', 'q', true]);
_gaq.push(['_addOrganic', 'google.ru', 'q', true]);
_gaq.push(['_addOrganic', 'google.com.hk', 'q', true]);
_gaq.push(['_trackPageview']);
(function () {
var ga = document.createElement('script');
ga.type = 'text/javascript';
ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
//]]>
</script>


More on this method here.

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