: How to specify ingredients in Schema.org (other than recipes or drugs)? I'd like to use Schema.org for a series of product specs pages. The products are cosmetics (shampoos, creams, etc.) and

@Martha676

You could use the product schema class for each product, and then specify the INCI's using an additional (custom) property for each one, for example if your shampoo had Shea Butter and Water as ingredients (clearly I'm no expert on cosmetics!):

<div itemscope itemtype="http://schema.org/Product">
<img itemprop="image" src="shampoo123.jpg" alt="" />
<span itemprop="name">Shampoo Product Name</span>
<div itemprop="additionalProperty" itemscope itemtype="http://schema.org/PropertyValue">
<span itemprop="name">Ingredient</span>:
<span itemprop="value">Butyrospermum Parkii (Shea Butter)</span>
<meta itemprop="identifier" content="Butyrospermum Parkii (Shea Butter)"/>
<meta itemprop="description" content="Shea Butter"/>
<meta itemprop="propertyID" content="INCI"/>
</div>
<div itemprop="additionalProperty" itemscope itemtype="http://schema.org/PropertyValue">
<span itemprop="name">Ingredient</span>:
<span itemprop="value">Aqua (Water)</span>
<meta itemprop="identifier" content="Aqua (Water)"/>
<meta itemprop="description" content="Water"/>
<meta itemprop="propertyID" content="INCI"/>
</div>
</div>


Beyond this if you wanted a specific schema for your cosmetic products you could:

(a) create your own schema extension for your requirements, or

(b) propose and contribute a new descendant of Product such as CosmeticProduct

Vote Up Vote Down

@Heady270

GoogleWebmasterTools has a tool about that, please see the image and ask another question if you need help:

Vote Up Vote Down