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Deb1703797

: Is info@mydomain a bad choice for the sender and reciever of bulk email newsletters Is it bad to use info@mydomain.com as the sender and receiver for bulk email newsletters? Would it be better

@Deb1703797

Posted in: #BulkEmail #SpamPrevention

Is it bad to use info@mydomain.com as the sender and receiver for bulk email newsletters?
Would it be better to use, for example newsletter@mydomain.com. I realise there are many factors that effect the spam score but ceteris paribus would this have an effect? Would some spam filters give info@ a negative rating or should I not be to concerned about this?

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@Gloria169

Would it be better to use, for example newsletter@mydomain.com


Yes, using newsletter@mydomain.com would be a better choice. The reasons are:


As covered here, using the prefix newsletter is more descriptive and contextual - it helps convey the content of the message to the recipient, whereas info is too generic to convey anything.
Spammers often target generic info@mydomain.com email addresses, adding it to the from address as well as to the list of to addresses, so when spam email gets rejected, sometimes the from address will end up in the spam complaint or blocked by ISP's and network servers.

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