: Should keywords exact match keywords on a page be or tags? On a search results page, the <h1> contains the searched keyword. However, should wherever the keyword appears in the results

@Kimberly868

Use the main keyword in the <h1> tag.

Use the variations in the <h2> (1-2 uses of keywords per page).

Use long tail keywords in <h3> (synonyms, other keywords).

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@BetL925

Using your keywords on the <h1> is a good and acceptable SEO optimization. You can also use these keywords on <h2> to optimize even more your page.

After, if you use your keywords in your all <h1>, <h2> and <h3> on your page, it's kind of dangerous because it may be considered as keyword stuffing by Google.

A good way of SEO optimization for a page can be this one (just an example):

<h1>Cat breeds</h1>

<h2>What is breeding for cats?</h2>
<p>...</p>

<h2>Cats breeding ground</h2>
<p>There are a number of different places to <strong>breeding for cats</strong>.</p>


Try to apply variations to your keywords and not use exact match ones. Google appreciates variations and you can avoid keyword stuffing in many cases.

Otherwise, do not use <h3> in a text, it's semantic not correct. <h3> is used as heading like for <h1>, <h2>... <h6>. If you want to show important words in a text to Google, use <strong> tag instead.

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