: How to utilise a newly acquired keyword domain to contribute to an already existing healthy website? My client's website has just reached spot 1 for the most valuable keyword. We acquired the

@Heady270

A domain name that is just the keywords you optimize for is generally called an "Exact Match Domain" (EMD). In September 2012, Google launched an algorithm that prevents EMDs from ranking very highly (or at least, not as highly as they once did).

Your choices for an EMD are:


Use for your site and redirect your old domain name to it.
Use your existing brand URL, and redirect the EMD to it.
Create a new site on the EMD.


Google seems to love sites that build brands and value EMD much less than it used to. Given that, I would be very wary of trying for option #1 .

Option #2 would be good if the EMD gets type in traffic. Otherwise it won't get additional traffic.

Option #3 could be good as long as you don't duplicate content between the sites, but it is a significant amount of work.

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@BetL925

All search engines support keyword oriented domain but should be genuine and closely related to your business/brand.

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@Looi9037786

How much can one website (potentially one page) with a few links really help? Unless you're creating a whole new website, that would potentially compete with the one you have now, there's not a whole lot to gain. The exception is to use a 301 redirect. Keeping that name is also good so you can keep the competition from doing so.

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