: Demographics and interests reports in Google universal analytics I have an issue with Google Analytics, can't seem to find a guide how to activate Demographics and Interests reports. I am using

@Karen161

Posted in: #Demographics #GoogleAnalytics #Reporting

I have an issue with Google Analytics, can't seem to find a guide how to activate Demographics and Interests reports.
I am using the new version of analytics (Universal Analytics) and the script code looks something like this:

(function (i, s, o, g, r, a, m) {
i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () {
(i[r].q = i[r].q || []).push(arguments)
}, i[r].l = 1 * new Date(); a = s.createElement(o),
m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m)
})(window, document, 'script', '//www.google-analytics.com/analytics.js', 'ga');


But the guide I found on google's page is for the old version (Classis Analytics).

Does anyone know how I can activate this on Universal Analytics? Is this even possible?

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