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Kristi927

: Client logo - large dropshadow and awkward angle - looks terrible on any media, any guidance? I am reluctant to post the actual logo for risk of repercussions, but I have taken away any identifiable

@Kristi927

Posted in: #Composition #Logo #WhiteSpace

I am reluctant to post the actual logo for risk of repercussions, but I have taken away any identifiable features, leaving the "problem" parts. Here is the logo on a white background:



It looks awful when dropped on to a white background, and makes designing any kind of media hard work due to the angle as it just doesn't "sit" right on the document. I feel the focus point is the "box" rather than the actual logo within.

I am not a designer by trade.

Are there any tips for working with something like this? I appreciate it's a vague question but it's quite frustrating not knowing how to make it look good with other media!

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@Alves566

Just put it on a dark background. Also realize as soon as you flatten it to send to a printer the drop shadow is going to get a lot more subtle.

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@Caterina889

If removing the rotation is not feasible (or allowed). I think I would try to get away with reducing the darkness of the shadow. A less intense shadow will do a great deal to "lighten" the footprint overall.



Much less eye-catching in my opinion and less dominant in any layout. All i did was drop it to 10%.

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