Mobile app version of vmapp.org
Login or Join
Hamaas447

: Use Google Analytics to record newsletter clicks to an external website Note: by external website I mean a website that we do not have access to the code. For example www.facebook.com I want

@Hamaas447

Posted in: #GoogleAnalytics

Note: by external website I mean a website that we do not have access to the code. For example facebook.com
I want to record how many social share clicks we have from our customer newsletters. For example, when a customer receives a newsletter they can click "Share this on Facebook" which shares the hosted version of the newsletter.

If I wanted to record these newsletter clicks to our website I understand we'd use Google URL Builder (https://support.google.com/analytics/answer/1033867?hl=en) to create a UTM URL but because we're linking to an external site, how do we record this?

10.02% popularity Vote Up Vote Down


Login to follow query

More posts by @Hamaas447

2 Comments

Sorted by latest first Latest Oldest Best

 

@Gonzalez347

You could embed a tracking pixel in your content. This is possible on Facebook (AFAIK) by using the power editor.

There are many online tracking pixel services providing Google Analytics integration, but you'll need one providing referral information in order to implement the scenario you described.

10% popularity Vote Up Vote Down


 

@Shanna517

If you cannot insert Analytics Code at the target site then the easiest (and probably only) way would be to send them to a page on your own domain that records the click and then redirects to the intended URL. (This is how e-mail tracking in most professional newsletter software packages works in any case.)

10% popularity Vote Up Vote Down


Back to top | Use Dark Theme