: Google local version does not display content in local language We have the website www.visitgozo.com and would like to ask if there is a way where you can instruct Google (and other search
We have the website visitgozo.com and would like to ask if there is a way where you can instruct Google (and other search engines) that when for example searching for 'gozo' in a local version of Google, e.g. google.it, the Italian version is shown visitgozo.com/it/ rather than the root domain of visitgozo.com which is in English.
Within the homepage, we are instructing search engines about the other languages available for that page through the link tags:
<link rel='alternate' href='http://www.visitgozo.com/es/' hreflang='es'/>
<link rel='alternate' href='http://www.visitgozo.com/en/' hreflang='en'/>
<link rel='alternate' href='http://www.visitgozo.com/de/' hreflang='de'/>
<link rel='alternate' href='http://www.visitgozo.com/ru/' hreflang='ru'/>
<link rel='alternate' href='http://www.visitgozo.com/it/' hreflang='it'/>
<link rel='alternate' href='http://www.visitgozo.com/sv/' hreflang='sv'/>
<link rel='alternate' href='http://www.visitgozo.com/fr/' hreflang='fr'/>
Any insight about this?
Thanks
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If your root domain is English then one of your hreflang entries is wrong. It should be:
<link rel='alternate' href='http://www.visitgozo.com/ hreflang='en'/>
Other than that technical problem, it also depends on the Pagerank of the pages for the different languages. Google will prefer them in time as they get links. Especially links from same-languages sites with your brand name (Gozo) in the anchor text.
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