: Why does abandoment rate not equal the inverse of funnel conversion rate? I have a Google Analytics account. For a given time period, the abandonment rate on a single goal is 73.15% on the

@Gail5422790

Posted in: #GoogleAnalytics

I have a Google Analytics account. For a given time period, the abandonment rate on a single goal is 73.15% on the "Goal Overview" page.

If I switch pages to the "Funnel Visualization" for the exact same goal and time period, I have a 25.98% funnel conversion rate.

Surely, if 25.98% of funnel attempts resulted in a goal completion, then the remainder (74.02%) must have been abandonments?

100 - 25.98 = 74.02

74.02 != 73.15

Why are the two numbers different?

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