: No, you simply missunderstand the concept. Goals are there to track non-monetary goals (signups, registrations etc.) which may have a value nonetheless, so you can assign a fixed value. A use

@Yeniel560

No, you simply missunderstand the concept. Goals are there to track non-monetary goals (signups, registrations etc.) which may have a value nonetheless, so you can assign a fixed value.

A use case are for example if you do an adwords campaign to promote your newsletter - you can say "to me a subscriber is worth 10USD", so you'd enter 10 as goal value. Since goals values are used in ROI calculations etc. you'd be able to see in your adwords reports if on average you spend to much (or to little) money per subscriber.

If you need transaction values you have to implement e-commerce-tracking and use that.

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