: What are the differences between creating a remarketing list in Analytics versus a remarketing list in Adwords? Both Google Analytics and Google Adwords seem to have the capability of creating

@Gail5422790

You can use the lists via Adwords even if you do not use Analytics
with Analytics you can use segments to create lists, which means that you have a higher level of granularity (which in turn means it's much easier to shoot yourself in the foot by creating lists that do not contain enough users)


Note that AFAIK remarketing lists are not yet available in Universal Analytics (even though the interface to create lists is already there).

Personally I'd use the analytics remarketing lists if possible.

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