: You are looking at visits, so consider this case: [Item Page] -> [Purchase] -> [Purchase] -> [Checkout] i.e. the user got some sort of error on the purchase page, refreshes the page etc.,

@Jamie184

You are looking at visits, so consider this case:

[Item Page] -> [Purchase] -> [Purchase] -> [Checkout]

i.e. the user got some sort of error on the purchase page, refreshes the page etc., which will count the a second visit on this page, but the entire funnel is still valid.

You have to look really careful about what is tracked and what are the possible routes. You can see for example in analytics Behavior flow

Vote Up Vote Down

Login to post a comment!