: Cart Abandonment Rate report I've read web analytics 2.0 from Avinash Kaushik and wondered how to create report on Cart Abandonment rate in Google Analytics. I want to create what Avinash describes

I've read web analytics 2.0 from Avinash Kaushik and wondered how to create report on Cart Abandonment rate in Google Analytics. I want to create what Avinash describes as:

Cart Abandonment Rate (in percent terms) = [1 – (the total number of people who start checkout divided by the total number of add to cart clicks)].1

I thought of creating goal, but really? Goal is simple and this is not simple. Please someone point me in the right direction about how to do this.

I can find the total number of add to cart clicks from All pages standard report. I can also find the total number of people who start the checkout process from All pages standard report, but I am unsure how to retrieve these 2 numbers and create a rate in one report.

1http://www.kaushik.net/avinash/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric/

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@Megan663

Goals is the way to go. Here is an article that walks you through the process of setting up a funnel for this.

Click on admin, select your profile and the click on the Goals tab
Enter a descriptive name for the Goal, we’ll call ours “Cart to Purchase”
In Goal type select URL Destination and enter the URL of your order confirmation page. This page is typically accessed only when an order is completed
Click the Use funnel checkbox to add the necessary steps to complete an order. In the screenshot below you can see that I added the cart page as step one and the checkout page as step two.
Save your Goal.

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: Cart Abandonment Rate report I've read web analytics 2.0 from Avinash Kaushik and wondered how to create report on Cart Abandonment rate in Google Analytics. I want to create what Avinash describes

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: Cart Abandonment Rate report I've read web analytics 2.0 from Avinash Kaushik and wondered how to create report on Cart Abandonment rate in Google Analytics. I want to create what Avinash describes

More posts by @Heady270

: How do I configure Drupal so that is not in a subdirectory? I loaded Drupal folder into public_html. All works fine. The site opens correctly, but only when I give full address including folder

: Google launched a very comprehensive guide to malware on websites. It includes: What is malware? How do I know if my site's been infected? If your site is infected: How to clean up a hacked

: Regex isn't honored in mod_security2 SecRule REQUEST_URI "^/(|(.*)/)(lpt1|lpt2|lpt3|lpt4)(/|.|?|$)" "t:none,t:htmlEntityDecode,t:lowercase,t:removeWhitespace,block,msg:'X',id:'1000'" SecRule REQUEST_URI "^(.*)//(.*)$"

: A 300 redirect is not a good choice because it is not well supported by browsers. For example, see this post on StackOverflow where Roy Sharon discovers that Safari doesn't present a list

Login to post a comment!

1 Comments

Back to top | Use Dark Theme

: Regex isn't honored in mod_security2 SecRule REQUEST_URI "^/(|(.)/)(lpt1|lpt2|lpt3|lpt4)(/|.|?|$)" "t:none,t:htmlEntityDecode,t:lowercase,t:removeWhitespace,block,msg:'X',id:'1000'" SecRule REQUEST_URI "^(.)//(.*)$"