: Track additional e-commerce data - Impact of x on conversion rate A client of the company I work for is moving to Google Analytics from Coremetrics and want to track the effect of certain

@Smith883

Google Analytics (at this time) doesn't come close to some of the more advanced features you get with a paid service. However, you could look into using a custom variable (custom dimension in Universal Analytics) to provide additional information.

So, for instance:

If a visitors visits a product with a video, then set custom variable/custom dimension.

EDIT:

Appending a custom dimension to an Add to Basket event sounds like it would give you what you're after. Depending if you're using ga.js or analytics.js, the way you pass it will vary. Looking at Google's example for the ga.js, looks pretty close to what you'd like to do (I made a few tweeks):

_gaq.push(['_setCustomVar',
1, // This custom var is set to slot #1 . Required parameter.
'Product Video', // The name acts as a kind of category for the user activity. Required parameter.
'Yes - {product}', // This value of the custom variable. Required parameter.
2 // Sets the scope to session-level. Optional parameter.
]);

_gaq.push(['_trackEvent',
'Cart', // Category of activity
'Added to Cart', // Action
'{product}' // Label
]);

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