: Few small blogposts vs one big blogpost I have a blog about different Internet and programming topics, and a few posts which have rather good ranking and some traffic. One blog post is about

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I have a blog about different Internet and programming topics, and a few posts which have rather good ranking and some traffic.

One blog post is about a tool I developed. I make updates to the tool, so now comes the question:

Is it better to make a new small blog post containing information about the updates, OR is it better to edit the first bigger post? Which way would rank better or produce more traffic?

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@Nimeshi995

As supported by the answers here, since the blog post(s) is about one tool, adding to a single blog post would increase the content and keywords for that blog post, and thus relevancy for search engines, which is an important factor in ranking.

That would also allow you to focus your editorial efforts, marketing, and inbound links on one page/URL versus many.

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: Few small blogposts vs one big blogpost I have a blog about different Internet and programming topics, and a few posts which have rather good ranking and some traffic. One blog post is about

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: If you're sending visitors to a different site / booking engine and you have not implemented cross-domain tracking, then yes the visit will break and the rest of the pages won't be attributed

: How long should a Schema.org "description" be? Is there any character limit or even suggested character limit for using Schema.org’s description property? For example, in Microdata: itemprop="description"

: How about older data? For example, the data around Dec 20 -- does it add up correctly if you look at the reports now? If they're all fine, then I'd chalk it down to a delay in processing

: Is it better to publish poor content now than wait to add informative content later? I'm working on a site and plan on creating dynamic information via PHP pages for each item in a list of

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