: You see "not provided" in Google Analytics because when the user came to your site from Google, the "referrer URL" did not contain the search keyword. It used to be that search engines

@Megan663

You see "not provided" in Google Analytics because when the user came to your site from Google, the "referrer URL" did not contain the search keyword. It used to be that search engines would always provide the search keyword in the referrer URL.

Since Google is not sending this data, there is no direct way to recover it. The only data that Google provides about the queries that show your site comes from Google Webmaster Tools. In Webmaster Tools, you can see all the queries that show your site in the SERPs. You can also link this data to your Google Analytics account.

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