: Unicode icons in If I want to put various unicode icons in my <title> for the sake of looks, could that hurt my SEO? Are there particular classes of unicode (code ranges) that offend

@Yeniel560

Unicode chars are just characters, exactly like any other character in any other encoding. It's not gonna hurt your ranking in any way.

Likewise, it's probably not gonna help you in any way. For instance, if you use the unicode character SNOWMAN (U+2603), don't expect it to help you ranking for snow-related keywords.

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@Lengel546

If I want to put various Unicode icons in my for the sake of
looks, could that hurt my SEO?


I did't find any source to say 'Yes' so my answer is 'No'. It won't hurt your website if you put Unicode icon in your <title> tag.


I've noticed that many music and video playing sites including YouTube
have started using the PLAY icon in their titles.


You said YouTube have started using 'play' icon in their titles so there is no possibility to affect your website because if it will hurt means Google will never use those icons in their YouTube <title> tag.

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