: Having an URL point to different locations for periods of time I want to ensure that I get the proper SEO benefits in the following example: I was thinking of pointing example.com/sixnations

@Gloria169

From a SEO perspective, you should focus on delivering the content for which the users are searching. I would take this opportunity to develop all kinds of great content that can drive traffic from search engines with a variety of search queries.

On the example.com/sixnationspage, you could develop content describing the tournament with highlights from past years, major sponsors, location, and other relevant information. Then, from that page you can link to both /sixnations2013 and /sixnations2014 with optimized anchor text. Each of those pages would have their own unique information about the year's event.

This way, if a user queries "Six Nations Tournament" they may get the more authoratative /sixnations page with a description of the tournament and other useful information. Whether they're interested in this year or next year's event, clearly displayed links will make it easy for them to find that information.

If a user queries "2013 Six Nations Tournament", then Google may find it more appropriate to serve up the /sixnations2013 page because it matches the user's query a little closer. If the content is good on that page, then it's beneficial to the user because they're getting the information they want with fewer clicks. The same would go for /sixnations2014 and every year after.

This method is more of a silo structure where you have a strong, authoritative page about a single topic, then child pages which are subtopics. It's great for building content.

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