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Holmes151

: Visitors with at least 1 event click? (Visits with Events) I might be getting a bit too lost in the metrics to realize that I already have the numbers I'm looking for, but I'm trying to

@Holmes151

Posted in: #EventTracking #GoogleAnalytics #Visitors

I might be getting a bit too lost in the metrics to realize that I already have the numbers I'm looking for, but I'm trying to figure out how to report the number of unique visitors who visited a page that interacted with a specific element and caused an 'event click' on a page (So # of visitors who caused an event).

I currently have a dashboard set up with a widget that reports, in a table, the number of Unique Visitors by Event Category. However if there are multiple labels ('Next', 'Back', 'More Info') are the multiple labels messing with the visitor number that Analytics is reporting?

So say we have a slideshow on our page (along with some other content); I just want to see the number of 'Unique Visitors' that clicked ANYTHING on that slideshow. So Person A clicks 'Next' - that registers are 1 unique visit. Person B clicks 'Next', 'Back', and 'More' - so now we're up to two Unique visits. Person C visits the page but doesn't click anything, so we're still at 2 unique visits.

I...might already have this down with my widget...but the metrics are seriously scrambling my brains. Any advice?

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@Angie530

If you're looking to do individualized tracking, there was a good discussion about this here on Stack Overflow, in which you would need to add additional info to your current tracking tag to identify a user as User-X.

You would essentially be setting up a custom variable to track each user, and could then filter based on that custom variable. They also discuss the privacy terms of service associated with Google Analytics which you don't want to violate.


However if there are multiple labels ('Next', 'Back', 'More Info') are
the multiple labels messing with the visitor number that Analytics is
reporting?


Event tracking would only interfere with your bounce rate (i.e., if a visitor looked at only one page but clicked on an item with an event that would no longer be a bounce as they interacted with the page), but it wouldn't mess with your visitor count - see this for more.

Instead, you would see the same number of unique visitors with a varying unique event count. If user A clicked the Back button 5 times, you would have 5 events for the Back button but only 1 unique event and only 1 unique visitor. As stated above, check out the Stack Overflow thread and look into adding some sort of custom variable so you can see more detailed information to what UserX is doing.

A widget of unique visitors with a secondary of unique events would give you two numbers you could divide to see the average number of unique events performed by unique visitors.

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