: How does Fedex and UPC code functionality in Google search work? Can my site get similar treatment from Google? When I search for a UPC code in Google, on top of the screen there are two
When I search for a UPC code in Google, on top of the screen there are two special links to FedEX and UPCDatabase.com. Obviously the way it works is that Google recognizes the strings as valid UPC codes and then loads these "smart links". What are these "smart links" called and how have Fedex and UPCDatabase.com implemented them to have them linked to their website?
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Special informatonal sections at the top of search results are usually called "Google OneBox". Here is a "museum" of some different oneboxes:
Aircraft Registration Number
Airport Conditions
Book Results
Calculator
Calculator Currency Conversion
Current Local Time
Definition (and definition page)
FCC Equipment Database
Flights
Flight Status
Google Base (jobs)
Image Results
Image Results and Map
Local
Local Results and Flights
Map
Map and Refinement
Movie Showtimes
Music Results
News
Patents
Phonebook Results
Product Search Results
Q&A
Refinement (Google Co-op)
Related
Scholarly Articles
Spelling Correction
Stocks
Trailer
UPC Number
Weather
Google engineers implement these when they feel they would be useful for users. Webmasters don't have a good way to suggest to Google that something similar should be done for the data on their own site.
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