: Why is Google.co.in showing and highlighting antonyms of a keyword in search results? When I was searching for the sentence "SEO interview questions and answers for experienced" in Google.co.in

@Heady270

A fresher is somebody with little experience, so you are correct, Google is showing results that mean exactly the opposite of what you want.

Google uses algorithms to automatically determine what words mean based on their usage. Their algorithm has determined that "fresher" means "experienced" rather than "inexperienced".

Bugs like this in Google algorithms should be reported to Google via the Google WebSearch Product Forum: Unexpected Search Results. You get the best response if you use a specific title for your post such as


Search with 'experienced' returns antonym results containing: 'freshers'

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@Nimeshi995

Why is Google.co.in showing and highlighting antonyms of a keyword in
search results?


I don't see any evidence here that Google is highlighting "antonyms of a keyword" in these search results. It's simply highlighting the content from the page returned that most closely matches your search terms either from the Meta description, or body if that's missing, as appears to be the case in the top result.


Why is Google.co.in providing results with antonyms of a main keyword?
Why is it considering those opposite keywords?


The term "freshers" isn't defined in some dictionaries like Websters, however it seems to be defined by Google.co.in as an informal term for "freshman" (i.e., first year college students). Therefore this isn't an antonym or opposite of the keyword "experienced".

It's not unexpected however that you'd see other keywords appearing in search engine snippets if also found within the content Google used for the snippet, as is the case with the top result above.

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